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According to the Gambian Land Minister, the country needed approximately 50,000 housing units in 2015. This project demonstrates the active role the private sector can play in developing alternative forms of affordable housing by making materials cheaper for clients who do not have access to formal financing. The company proposes a purchase scheme based on progressive savings while offering technical and financial assistance. The model is “pay per use”: the cement blocks and their storage are paid monthly and when they are enough, the company takes care of the transportation for free.